6 Ways to Stay Productive
Business that can adapt and be flexible during difficult times are the ones who will thrive – sure it may be a roller coaster ride but with little to no options it’s time to take action.
This is a pivotal time for hair and beauty salons, having to rethink the normal strategies and to plan in ways you have never had to in the past; almost like a chance to re-start and create the changes you have always wanted. The current climate gives an opportunity for a good time to change and grow, to re-build in a way. The Hairware Beautyware System provides many ways to manage your entire business, staff performance, wages and STP, targets and client retention, marketing and over 100 sales reports allowing you to analyse every inch of your business.
Take the opportunity to book in with a Hairware Beautyware Educator for personalised refresher training, or set up an auto marketing and client loyalty system. HB educators can also provide you with ideas and strategies on how to utilise the database to achieve the goals you want.
Book a personal refresher training session with a Hairware/Beautyware educator today.
#1. Stay Connected
With the stress of the COVID-19 pandemic affecting the state of your business, it’s important to remember to ask for help when you need it. With dedicated support at Hairware Beautyware, contact our supportive customer service team for any queries concerning the online booking system, to help you get the most out of your software. Now is also a great time to set up remote connections so you can continue to work on your business from the comfort of your own home.
#2. Maximise Visibility
Connect with your customers during this difficult time using a variety of digital methods. You can utilise SMS and email marketing to communicate VIP/Loyalty programs as well to highlight product sales for your salon. It is also a great time to create a strong presence on social media to help increase awareness and engagement and grow your following.
Read our blog on the Top 8 Social Media Tips for Salons.
#3. Set Up New Features
Set up features in the software that you may not have used before including client loyalty and VIP programs, client card accuracy, auto-marketing, cashbook and financial budgets, and much more.
Our CRM (Customer Relation Manager) allows you to select and market to your clients with thousands of combinations to choose from, utilising SMS and email in a less intrusive manner.
View the full range of Features Available here.
#4. Clean Up
Spring is here, and it’s a great time for a ‘spring clean’ of your software. Get ready to welcome back clients with an optimised system. Our recommendations include cleaning up your database by purging and merging clients, remove unnecessary and unwanted retail and professional stock items, as well as cleaning up operator names and details.
Review your old discount and services codes and removed any that are no longer valid. Did you know you can use the Creep adjust function to easily change service and stock pricing – if you’re looking how to do this, simply view the video here.
#5. Implement Staff & Salon Goals
A great way to motivate and reward staff as well as keeping track of their performance, is to create goals. You can utilise the target function which will allow you to track their figures on a daily basis, giving you the opportunity to encourage and support them to reach their goals.
Remember to create easily measurable goals with clearly defined outcomes or deadlines. Establish different targets for services and retail and provide staff with tools they need for success.
#6. Self Care
This COVID-19 pandemic has led to increased stress and anxiety for everyone, especially business owners. It’s imperative to look after yourself and practice regular self care. Make sure you look after your mental and physical state – balance out your day during lockdown and be mindful to space out your appointments upon returning. Help to avoid future burnout by practicing mindfulness now so those habits begin to be a part of your everyday routine.
We’re Here To Help
Don’t forget our amazing support team are here to answer your questions, provide support and assist you get the most out of your software to help your business succeed.
To get in touch, simply call us on 1300 880 582, and select option 1.
